Top 5 Social Apps Performance in Madagascar Q2 2021

In the second quarter of 2021, the top 5 social apps in Madagascar exhibited varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period according to data from Sensor Tower.

Facebook Lite from Meta Platforms, Inc. saw its weekly revenue fluctuate, peaking at around $198 in the week of June 21. Weekly downloads were relatively stable, with a high of 4.1K in the week of May 10. The app maintained a steady number of weekly active users, hovering around 134K throughout the quarter.

Instagram demonstrated modest revenue gains, reaching up to $4 in the week of June 21. The app's weekly downloads showed a downward trend, starting at 2.4K in late March and dropping to about 1.6K by the end of June. Despite this, Instagram's weekly active users steadily increased, culminating at approximately 102K by the end of the quarter.

TikTok from TikTok Pte. Ltd. experienced significant revenue growth, peaking at $541 in the week of June 21. Weekly downloads remained consistent, averaging around 1.2K. The app also saw a gradual increase in weekly active users, reaching up to 39.4K towards the end of June.

Likee Lite - Funny videos from Likeme Pte. Ltd. had a more varied performance. Revenue peaked at $66 in late March and gradually declined to $39 by the end of June. Weekly downloads fluctuated, with a notable dip to 201 in the week of June 7, before rising again to 476 in the last week of June. Active users also showed a mixed pattern, peaking at 24.5K in June.

The Messenger for Messages by AppsMedia Inc saw consistent downloads, with a high of 635 in the week of May 3. The app's weekly active users fluctuated, peaking at 1.5K in mid-June before settling at 1.2K by the end of the month.

For more detailed insights and data, visit Sensor Tower.